Media Outreach

Getting the Fire Adapted Communities PSAs placed in local media is the best way to ensure the campaign's important preparedness message is heard.  The resources in this section provide information and tips for reaching out to your local media as well as promoting the campaign to your members and the public.


Media Tips and Tactics
Media Tips and Tactics
"How to Get PSAs Placed" is comprehensive guide developed to help you promote the Fire Adapted Communities campaign to your local media. There are unique media guidelines for Ad Council work, so please ensure these are followed.


Campaign Talking Points
Campaign Talking Points
These talking points provide the key information you need to promote the campaign to your members, the media, PSA directors and the public. You can use these when pitching local media for interviews or donated ad space, as well as point local stations to this resource who want to take a more proactive role in incorporating campaign messaging.


Localized PSA Director Letter
Localized PSA Director Letter
Tailor this template letter for use in local outreach to PSA Directors. Add information on your state's programatic accomplishments and wildfire threat to persoanlize the pitch letter with a local relevancy.